Case Study | September 28, 2026
Border States supports construction, industrial, and utility businesses across the United States. As one of the country’s largest 100% employee-owned companies, its brand is built around reliability, accountability, expertise, and a commitment to helping its customers keep moving. Pasted text
With large warehouse environments and technical workspaces, Border States had an opportunity to carry that identity beyond traditional signage and into the spaces where its employee-owners work every day.
Sign Badgers helped bring that vision to life through custom graphics and signage designed for a variety of surfaces, scales, and applications throughout the facility.
The Challenge
Branding a large industrial facility comes with a different set of considerations than a traditional office.
Expansive warehouse walls, storage systems, equipment, and technical spaces all offer opportunities for branding, but each requires a different approach. The challenge was creating signage that could work across those environments while still feeling connected to one cohesive Border States identity.
The graphics also needed to complement the function of each space without getting lost within the scale of the facility.
The Solution & Impact
Sign Badgers produced and installed a range of custom graphics that brought the Border States brand throughout the facility.
In the warehouse, large-scale column and rack graphics introduce bold color and recognizable Border States branding into an otherwise highly functional environment. Their size allows the graphics to stand out across long sightlines while messaging centered around ownership, safety, flexibility, relationships, and accountability reinforces the values behind the company.
Custom vinyl was also applied to equipment and storage units, turning everyday operational pieces into additional branded touchpoints.
In office and technical areas, large wall graphics showcase the systems and technology connected to the work happening within the space. The oversized imagery takes advantage of tall walls and open architecture, adding visual interest while giving the facility a look that feels specific to Border States and the industries it serves.
Together, these elements create continuity between the warehouse, workspaces, and equipment throughout the facility. Instead of limiting branding to an entrance or logo wall, Border States carries its identity deeper into the workplace.
The result is a space where signage does more than identify the company. It reinforces the brand, communicates company values, and helps make a large industrial facility feel distinctly Border States.
Why Sign Badgers
Every space offers a different opportunity to reinforce a brand.
From large warehouse columns and expansive walls to equipment and smaller branded touchpoints, Sign Badgers helps businesses identify ways to use the space they already have to create a stronger, more cohesive presence.
For Border States, that meant producing signage at multiple scales and across different applications while keeping the overall brand experience consistent from one area of the facility to the next.
