Case Study | September 22, 2026
WellTold is a nonprofit storytelling conference created by Tellwell to bring mission-driven leaders together to learn, connect, and become stronger storytellers.
For WellTold 2026, Tellwell designed a colorful, space-inspired stage that carried the creativity of the conference into the physical event. Sign Badgers worked with the Tellwell team to produce the custom signage that brought their designs off the screen and into the space.
The Challenge
At a conference built around the power of storytelling, the setting needed to support the experience.
Tellwell had created a distinct visual direction for WellTold, complete with planets, rockets, stars, characters, and other playful elements. The challenge was translating those designs into large-scale physical pieces that would work together on stage.
The signage needed to make an impact throughout the venue while also creating a cohesive backdrop for speakers, attendees, photography, and the overall conference experience.
The Solution & Impact
Sign Badgers brought Tellwell’s creative vision into the physical space by producing custom signage designed to make an impact on stage.
Large-scale planets, rockets, stars, characters, and other dimensional elements worked together to create a layered backdrop around the WellTold stage. The variety of shapes and sizes added depth throughout the space while giving speakers a setting that felt distinctly connected to the event.
The signage helped carry the story beyond the presentations themselves. It set the tone for the conference, created a memorable visual experience for attendees, and provided a consistent backdrop that carried into event photography and content.
By turning Tellwell’s designs into physical signage, the stage became more than a place for speakers. It became part of the WellTold experience and an example of how signage can help tell a story before a word is even spoken.
Why Sign Badgers
Great event signage starts with a great idea. Our role is to help make that idea work in the physical space.
Sign Badgers works with creative teams to turn finished designs into custom signage built for the scale, setting, and needs of an event. From materials and sizing to printing and production, each decision helps ensure the original creative vision translates from a digital design to an impactful physical installation.
For WellTold, that meant helping Tellwell take its creative vision off the screen and onto the stage, creating signage that helped set the scene for a day centered around storytelling.
Photo Credits: Britta the Photographer