SCHEELS: Scaling Experiential Retail Through Consistent Signage
Case Study | February 26, 2026 SCHEELS operates 34 locations across 16 U.S. states and is known for its massive, entertainment-focused sporting goods stores. Featuring attractions such as aquariums and iconic Ferris wheels, each location delivers far more than a traditional retail experience. Headquartered in Fargo, North Dakota, the employee-owned company continues to expand throughout […]
West Acres Shopping Center: Elevating Retail Navigation & Experience
Case Study | December 28, 2025 West Acres Shopping Center is the largest shopping mall in North Dakota, welcoming thousands of visitors daily in Fargo’s busiest retail corridor. With frequent tenant changes, seasonal activations, and heavy vehicle and foot traffic, the mall requires signage that delivers clarity, flexibility, and visual impact while maintaining a cohesive […]